HQ Of Face Book.

Marks Zuckerberg ‘Graph Search’ engine will emerge into a market battle for market share as Google predominates the market with very attractive products. Face book claims it can dominate with popularity grouping and virtually engaging with a more personal touch.

Book club always maintained that players that haven’t been fazed by the market MSN, Google, Yahoo and Apple if one can afford. What players seem to forget is respondents like to obtain easy to use applications that deliver value and are conscious of their charitable placing. As book club would say a stack of cash for a lump of trash never got attention there has to be a personal performance. Book club also likes big brand names so as the market continues with its pace. The market remains always difficult where often more giving why not, cannot run a hotel rent out rooms to a group of famine leaders although one could always monitor their progress, it is prudential .
When also cannot hope they eat each other or blame a religion for certain predicaments. 'Before the arrival of Facebook's Graph Search, the search function on Facebook was basic and as such, a wasted opportunity given Facebook’s imperative to strengthen advertising revenues. 'Facebook Graph Search will no doubt leverage member data to provide advertisers with more targeted, personalized advertising opportunities going forward. 'But Facebook needs tread very carefully here and be mindful of user privacy. 'It claims to have built Graph Search with privacy in mind, but Facebook has a mixed track record on this front and is in the habit of pushing privacy to the limits of what is acceptable.
The new 'Graph Search' service allows users to search photos, people, and connections, and find places their friends have recommended. However, experts have warned the social network to 'tread carefully' with user privacy - even though Facebook claims its new service is 'privacy aware' Facebook Chief Executive Mark Zuckerberg announcing the new 'Social Graph' service at the firm's Menlo Park HQ One of the new Facebook search result pages, showing friends who have interests in common.

The new search engine 'Graph Search' can even be used to find you friend's most embarrassing baby pictures. Face book boss Mark Zuckerberg said it is 'not web search’ - but the firm has partnered with ‘Microsoft's Bing’ search engine in a snub to Google, which has its own social network, Google Plus.

Graph Search, the new Face book service uses ‘intelligent’ interpretation to allow you to find friends by interest, for example Face book suggests typing in text such as 'Friends who like Star Wars and Harry Potter' for planning a film night. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Face book. Graph search uses the same privacy settings as a user's normal profile - nothing needs to be changed. ‘You need to be able to ask the query, like, who are my friends in San Francisco,' The announcement was made at a special event at Facebook's HQ.
'Facebook’s mission is to make the world more open and connected,' the firm said. 'The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. 'We call this map the graph. 'It's big and constantly expanding with new people, content and connections. 'There are already more than a billion people, more than 240 billion photos and more than a trillion connections.' The firm also said users can sign up to the new service from today, but that 'The roll out is going to be slow so we can see how people use Graph Search and make improvements.' Eden Zoller, principal analyst at Ovum, said the new service could dramatically improve Facebook's ability to target advertising.

 Mr Zuckerberg said he also confirmed the firm planned to add its other services, including Instagram, to the service. 'Instagram data is on the list of things we will one day get to,' he said. 'It's so clear how much stuff out there you'd want to have in a product like this.' While the new search engine does not search the web, it intensifies Face book’s battle with Google+, the search giant's social network.
It will also allow the firm to improve its personalised advertisements by finding out more about what users want to do - what kind of films they want to see, for instance. The firm was quick to address privacy concerns over the new service, saying: 'We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. With Graph Search Facebook has dramatically overhauled its search service to allow people to search for information. Facebook HQ features murals, and even touchscreen maps so visitors can navigate the huge campus Facebook is also preparing to roll out a new feature for its Messenger app which allows users to place free voice calls to friends.
The feature is so far available only to iPhone users in Canada and is buried within the latest update to the app, but it will eventually allow users to make free internet voice calls, known as VoIP calls, to any Facebook friend. Experts are saying it represents an attempt by the world's largest social network to dominate the social world by taking on the default calling function in mobile phones. Facebook CEO Mark Zuckerberg smiles while introducing the new feature called 'Graph Search' during a media event at Facebook headquarters.

'Graph Search will be key to generating revenues from Facebook’s hundreds of millions of mobile users through super-value, highly targeted search.
'To date it has been very difficult to serve up advertising on a small screen, search is really the only way to do it. 'Graph Search potentially sets up Facebook to generate the billions of dollars of revenues that it needs to achieve to underpin its valuation. 'Google gets more than 90 percent of its revenues from advertising and search drives advertising, so this is really the only way that Facebook can take revenues from Google.' and pictures posted by their friends - as well as public posts from everyone else on Facebook.